Cold Email Agency
The Cold Email Agency
Measured in Closed Revenue.
We run cold email as a revenue channel for B2B companies and report it in closed deals.
$5.8M
Closed revenue
Wilder Retreats, January 2025 to March 2026
135×
Return
closed revenue against program cost
94
Qualified meetings
booked in 15 months
Cold Email Against Every Other Channel.
Wilder Retreats designs and runs corporate offsites. Paid search gave it the most leads and the worst close rate. Organic search and a referral partner gave it better buyers, but neither could be turned up when the company wanted more.
From January 2025 to March 2026, cold email run by SetWize put 115 leads into the company's CRM. They closed at 13.2%, with an average deal of about $388,000, for $5.8M in closed revenue. That made cold email Wilder Retreats' largest revenue source, roughly 37% of the total, from fewer leads than paid search or organic.
Each email-sourced lead was worth about $50,000 in revenue. Each paid search lead was worth about $8,400.
After the first year Wilder Retreats tripled its investment in the program. In the first three months of 2026 it booked 46 qualified meetings, against 48 in all of 2025.
The 135× return is closed revenue divided by program cost over the same 15 months, a revenue multiple, not profit. The channel-by-channel numbers are in the Wilder Retreats case study.
"Before SetWize, we spent real money on SEM. It was quantity over quality. SetWize flipped that, outperforming every channel. Quality doubled and average deal size exploded. So we poured more into cold email."
Why Hire a Cold Email Agency.
Cold email in-house is four jobs: the list, the copy, the sending, and the replies.
SetWize does all four. Sending starts 14 days after signing, a stateside team handles the replies and books the meetings, and every lead is tracked to closed revenue on a dashboard you can open any time.
Put your own deal size and close rate into the ROI calculator to see how many closed deals cover the program. What each tier includes is on the pricing page.
Cold Email Agency FAQs
How much does a cold email agency cost?
SetWize publishes its tiers: $3,000 to $8,000 a month, three-month minimum, with a Custom tier above that. Every tier includes the list build, the copy, and the senders, with no setup fee. LinkedIn outreach is an optional add-on. The volume and senders in each tier are on the pricing page.
How long before cold email produces revenue?
Sending starts 14 days after signing. Revenue follows your sales cycle, so it takes longer than meetings do. Wilder Retreats sells deals that averaged about $388,000, and its case study covers 15 months of results with most of the 2026 pipeline still open at the end of it.
Does cold email work for high-ticket B2B deals?
It did for Wilder Retreats. Its email-sourced deals averaged about $388,000, twice its next-best channel, and closed at 13.2%, double the rate of its paid search leads.
Do I need to provide the contact list?
No. We build the list from the buyers you tell us you want, and you can share your own if you have one. Wilder Retreats' list was built for retreat buyers, and it produced 115 leads in its CRM in 15 months.
What does a cold email agency report on?
SetWize reports leads, qualified meetings, and closed revenue, and you see the same live dashboard we do. For Wilder Retreats that came to 94 qualified meetings and $5.8M in closed revenue, a 135× return measured on revenue against program cost.
Is a cold outreach agency the same as a cold email agency?
Cold outreach covers any first contact with a buyer who has not heard of you: email or LinkedIn. SetWize leads with email and adds LinkedIn outreach for $750 a month, sent from your profile to the same list, with replies landing in the same pipeline. Extra profiles are $250 each, up to three, and you cover Sales Navigator on each seat.