Cold email for B2B companies

Vet Before You Set.
Be Wize.

Full-service cold email that books qualified meetings with your buyers. We build it, run it, and fix it. Then we track every lead to the closed deal, not the booked meeting.

  • Zero lift on your end. Lists, copy, inboxes and replies are ours.
  • "Qualified" defined in writing before you sign.
  • Live dashboard from day one. Every dollar attributed.
See client results

Strategy call

30 min

Your pipeline. Your numbers. 30 minutes.

No pitch. No pressure. Just math. We look at your business and tell you straight whether cold email makes sense.

Pick a time

What happens next

  1. 01Pick a slot on the calendar. The invite lands in your inbox.
  2. 02Bring your ICP, deal size and what you have tried.
  3. 03Leave with a straight yes or no on fit. The only thing we price on the call is fit.

  • Wilder Retreats

    $5.8M closed

  • SBIR Advisors

    7.7× won contract ROI

  • RoboCent

    118 sent to sales

  • Executive Career Partners

    261 sales-ready leads

You've Been Here Before.

Agency promises leads. Sends a report full of open rates. Asks for next month's retainer.

Meetings are not revenue. You know that. So do we.

The agency report you've seen

Meetings
40
Showed up
3
Qualified
1
Closed
0

How it works

First Email to Signed Contract.

Six stages, all run by us. You see each one on the dashboard as it happens, and you only step in when a qualified buyer is on your calendar.

Run by SetWize
  1. 01

    Targeting

    ICP, budget and timeline agreed. "Qualified" put in writing.

  2. 02

    Lists

    Custom lists built from your ICP and relevant signals. Verified before a send.

  3. 03

    Messaging

    Personalized copy, screened against spam patterns before it ships.

  4. 04

    Sending

    Domains, inboxes and warm-up we monitor. Campaigns tested, iterated, scaled.

  5. 05

    Replies

    Stateside inbox managers answer in minutes and book on your calendar.

  6. 06

    Reporting

    Every lead tracked to outcome on a live dashboard.

YouShow up and close.

Sample campaign view

You get the same dashboard we use.

Every send, every reply, every booked meeting, live from day one. If a number moves, you see it move. No monthly PDF, no "let me pull that for you."

Results

The only number that matters.

$11.3M in client-attributed closed revenue since 2023. Four clients published it with their names on it.

Wilder Retreats

Read the case study →

Starting point

Every channel produced something. Nothing produced enough.

Cold email revenue before: $0

What we ran

Continuous outbound, starting January 2025.

312,000+ emails, and the sending got cleaner: bounce fell from 0.76% to 0.58%.

Outcome

$5.8M

closed revenue · 135× ROI · 94 qualified meetings in 15 months

"Before SetWize, we spent real money on SEM. It was quantity over quality. SetWize flipped that, outperforming every channel. Quality doubled and average deal size exploded. So we poured more into cold email."
Kirk Reynolds · Founder, Wilder Retreats

SBIR Advisors

$680K won. $2.64M in motion.

Won contract value
$680K
Won contract ROI
7.7×
"Over 43 percent of positive replies convert to scheduled meetings, and more than half of those meetings qualify as true opportunities."
Bryan J. Guinn, Chief Growth Officer
Read the case study →

RoboCent

Picked for the operating model, not the pitch. 26,232 cold emails in 3 months.

Positive share of replies
48%
Sent to sales
118 leads
Cost per qualified lead
$96.61
Read the case study →

Executive Career Partners

A buyer who never raises a hand on schedule. 42 sending days.

Sales-ready leads
261
Positive share of replies
66.5%
Bounce rate
0.27%
Read the case study →
"Matt is one part technically proficient, two parts in the trenches practitioner, and three parts a relationship builder."
Charles Needham · Director of Rev Ops, Vsimple

Pricing

The Price Is on the Page.

Three-month minimum, billed monthly. Cold email needs a full quarter to warm, learn, and compound. Pay the term up front and we take 10% off.

  • Local

    $3,000/mo

    Local reach.

    15,000 sends a month

  • Foundation

    $4,000/mo

    Test the waters.

    40,000 sends a month

  • GrowthMost common

    $6,000/mo

    Scale proven ICP.

    80,000 sends a month

  • Scale

    $8,000/mo

    Feed the team.

    100,000 sends a month

Custom. Bigger goals, bigger team, bigger scale. Starts north of $8,000, priced on sends, campaigns, and how many sellers we feed. See what each plan includes →

We protect the infrastructure

Verified lists, monitored domains and inboxes, warm-up, and copy screened before it ships. Across 312,000+ sends for one client, bounce improved from 0.76% to 0.58%. The industry calls 2% healthy.

"Qualified" is in writing

ICP match, budget and timeline, agreed before you sign. When meetings don't convert, we fix it. We don't point fingers.

You see everything

The same live dashboard we use, from day one. Every send, every reply, every booked meeting.

FAQs

Straight answers.

Is Cold Email Dead?

One client ran 26,232 sends and 48% of the replies came back positive. Another closed $5.8M from cold email, more than any other channel they run. The channel works. Whether it works for your business is the real question, and we'll tell you straight on a call.

Won't This Torch My Domain?

That's the right question to ask. Across 312,000+ sends for one client, our bounce rate ran 0.76% in year one and improved to 0.58% in year two. The industry threshold for healthy sending is 2%. Most programs degrade as they scale; ours got cleaner. Verified lists, monitored infrastructure, and copy screened against spam patterns before it ships.

How Many Emails Can I Send?

We usually start clients on a 30k sends per month plan. This provides enough volume to test messaging variations and ICP criteria. However, we have the ability to send as many as you'd like.

Who Books The Meeting?

Our stateside inbox managers handle the response management and set appointments on your calendar.

Do I Need a Calendar Link?

Sharing a calendar link is the recommended option to ensure appointments are booked without delay. The second best option is our team can forward interested leads to your inbox to take over.

Do I Need To Provide Lists?

You're more than welcome to share lists, however, our team will build custom lists using your ICP criteria and relevant signals.

What does it cost, and how long am I in for?

$3,000 a month for smaller local campaigns, up to $8,000 to scale a proven ICP. The tiers are published on the pricing page. No setup fee tricks, no "custom quote" runaround. Bigger goals, bigger team, bigger scale? That's Custom. You bring the goals. We bring the engine.

Three-month minimum, billed monthly. Cold email needs a full quarter to warm, learn, and compound; anyone who promises results in month one is selling you month one. Pay the term up front and we take 10% off.

The only thing we price on the call is fit.

How do I know it's working?

You get the same dashboard we use. Every send, every reply, every booked meeting, live from day one. If a number moves, you see it move. No monthly PDF, no "let me pull that for you."

Your Pipeline. Your Numbers. 30 Minutes.

No pitch. No pressure. Just math.

Bring Your Numbers