Appointment Setting
B2B Appointment Setting,
Tracked to the Contract.
Qualified meetings on your calendar, followed to the deal each one turns into. We book it, confirm it, and report what it became.
$570K
Won contract value
SBIR Advisors, 9 closed-won deals
2.46×
Recognized-revenue ROI
revenue recognized to date, against program cost
132
Meetings booked
September 2025 to June 2026
What a Booked Meeting Is Worth.
Appointment setting is usually counted at the calendar invite: meeting booked, job done, and whatever came of it is your problem. We count past it.
For SBIR Advisors, SetWize logged 132 meetings between September 2025 and June 2026. More than half qualified: 27 of the first 42, then 50 of the next 90. Those meetings are the pipeline behind 9 won contracts worth $570,000, with $131,891 recognized to date and $1.10M still open. 9 other deals were lost, $672,000 worth, and the case study shows those too. On recognized revenue alone the program has returned 2.46× its cost.
That ran through federal government shutdowns and a program reauthorization lapse that froze the client's buyers for weeks at a time. Deals stalled on timing, not on fit, and those months are in the numbers above.
The full accounting, deal by deal, is in the SBIR Advisors case study.
"Their performance metrics are exceptional: over 43 percent of positive replies convert to scheduled meetings, and more than half of those meetings qualify as true opportunities."
Why Companies Outsource Appointment Setting.
A rep who is closing is not prospecting, and a rep who is prospecting is not closing. Outsourcing appointment setting splits the job: your team takes the meetings, ours fills the calendar.
Hiring for it in-house means a job posting, a ramp, and one person whose pipeline leaves with them. A program starts in 14 days, with nothing for you to build, and when meetings stop converting, we fix it.
Run your own numbers first. The ROI calculator takes your deal size and close rate and shows how many closed deals it takes to pay for the program, and what it returns past that. The tiers are published on the pricing page.
Appointment Setting FAQs
What does B2B appointment setting cost?
The same published tiers as everything else SetWize runs: $3,000 to $8,000 a month, three-month minimum, with a Custom tier above that. What that buys in meetings depends on your market, so here is a real figure. For SBIR Advisors the program averaged $406.59 per booked meeting across ten months: $571.43 in the first four, $329.67 in the six that followed.
What counts as a qualified meeting?
A buyer who fits the profile we agreed on, has a reason to buy, and showed up. We put that bar in writing with you before the first email goes out and report against it. For SBIR Advisors, 27 of the first 42 meetings logged qualified, then 50 of the next 90, and the ones that did not are in the same report as the ones that did.
What happens when a prospect no-shows?
We follow up and rebook where the prospect is still willing, and we report it as a no-show, never as a meeting held. SBIR Advisors' case study lists its no-shows in the same table as its wins.
Who handles the conversation before the meeting?
A stateside SetWize team member reads every reply and books the meeting, so the invite on your calendar arrives with the thread behind it: who they are, what they said, and why they agreed to talk. You open the call knowing the context.
How soon is the first meeting on my calendar?
Launch takes 14 days from signed to sending. After that it depends on your market, so here is a real one: SBIR Advisors logged 42 meetings in its first four months, September to December 2025, then 90 in the six months that followed.
How is appointment setting different from lead generation?
Lead generation hands you names and replies. Appointment setting hands you a time on the calendar with a buyer who agreed to it. SetWize does the second, and keeps counting after the meeting: every one is tracked to qualified, unqualified, no-show, or won. For SBIR Advisors that trail ends at 9 won contracts worth $570,000.