The ROI on partnering with SetWize.
A full accounting of the pipeline, qualified meetings, and revenue SetWize has generated for a GovTech company, measured against every dollar invested in business development.
2.46×
Recognized Revenue · ROI
145.7% return · revenue recognized to date
10.62×
Won Contract Value · ROI
962% return · full-term won ACV
$1.10M
Open Pipeline
15 active open opportunities
01·Executive Summary
$570K won. $1.10M in motion.
Over ten months, SetWize sourced and qualified the pipeline behind 9 closed-won deals and 15 active open opportunities for a GovTech client. On revenue recognized so far, the work has already paid back 2.46× its cost. Measured by contract value, the return runs far higher.
Revenue Recognized
$131,891
Recognized to date, won deals
Won ACV · Full Term
$570,000
Contracted value, 9 won deals
Open Pipeline
$1.10M
15 active opportunities
02·Return on Investment
Two ways to read the return. Both strongly positive.
We measure ROI on the program two ways: revenue recognized to date, and the full contracted value of the won deals. Open pipeline is shown as a dollar figure, not an ROI multiple.
01/Recognized Revenue
The most conservative view
Revenue recognized from each closed deal, signing date to today.
Return basis · $131,891 recognized to date
02/Full-Term Won ACV
The contracted value
Total contracted value of the 9 closed-won deals across their term.
Return basis · $570,000 won ACV
15 open opportunities still in motion: one verbal win plus 14 active. We show the dollar value and keep it out of the ROI multiples above, so nothing here is inflated.
03·SetWize Pipeline Generated
Every opportunity, sourced by SetWize.
Every deal below started with SetWize outreach. Won deals carry the ROI. Open opportunities are tracked at contract value and left out of the return figures.
$570,000
won ACV · $131,891 recognized to date
$1,099,992
Verbal-win, proposal & active stages
$672,000
Excluded from ROI
$131,891
2.46× return on investment
Deal-level detail is maintained in the CRM and available on request.
04·Qualification & Analytics
132 meetings logged. A 55–64% qualification rate.
Across both periods, SetWize turned cold outreach into sales-ready conversations for the client's sales team. More than half of every logged meeting qualified. Cold outbound rarely gets close to that.
Leads Contacted · 2026
23,362
cold outreach
Total Emails Sent
67,127
w/ follow-up
Positive Replies
136
36.36% of replies
Reply Rate
1.60%
374 replies
Meetings Booked · 2026
89
65.44% of positive replies
Bounce Rate
0.58%
386 bounces
What these KPIs say about the outreach
The 0.58% bounce rate tells the real story. Most cold senders start hitting deliverability trouble around 2%, and this ran at a fraction of that: clean, verified targeting, and emails that actually reached the inbox. The quality held downstream too. 36% of every reply was positive, and about 65% of those turned into a booked meeting. That's tight targeting, not spray-and-pray.
Jan – Jun 2026 · Meeting Qualification
Sep – Dec 2025 · Meeting Qualification
Total Meetings · 2025 + 2026
132
Cost per Meeting · 2025
$571.43
Cost per Meeting · 2026
$329.67
Cost per Meeting · Blended
$406.59
The hurdles behind these numbers
These results weren't earned in calm water. As the client's outbound partner, SetWize ran this engine through one of the roughest stretches their market has seen:
01
Federal government shutdowns
Multi-week pauses froze the program's funding cycle mid-engagement. Outreach kept running into a market that couldn't move.
02
Federal program reauthorization lapses
With the funding program's future in question, qualified prospects were stuck. Ready to engage, but unable to commit until funding certainty returned.
03
A frozen buying window
The pauses slowed the pace of meetings and stretched every close. Deals stalled on timing, not on fit or intent.
Every figure in this case study was set during that constrained window. Read them as a floor, not a ceiling. There's real room to pick up once the program runs without interruption.
05·Paid Channel Comparison
The paid channel that pays for itself. And the one that didn't.
Same paid-channel lens, two very different outcomes. SetWize turns a profit on every basis. The program right next to it does not.
SetWize · Paid Channel
+145.74%
$131,891 recognized to date. Positive on every basis: +962% on full-term won contract value, with $1.10M of open pipeline still in motion.
Podcast Sponsorship · Paid Channel
−93.26%
$33,676 realized. Negative on every basis: −47.2% on won ACV, −32.8% including open pipeline.
Methodology & Notes
Client identity. The client is a GovTech consulting firm that helps companies win federal innovation funding. Their name is withheld from this case study; engagement details are available on request.
Reporting basis. All figures reflect deals sourced through SetWize outreach for the client, reported as of June 10, 2026.
Revenue recognized to date is each closed deal's monthly fee accrued pro-rata from its signing date through the report date, capped at contract term; one-time engagements are counted at their full value. This is recognized revenue, not a forward projection. Won ACV is the full-term contracted value of the 9 closed-won deals ($570,000). Open pipeline is the value of 15 active opportunities (one verbal win plus 14 open), totaling $1,099,992, reported as value only and not expressed as an ROI multiple. Closed-lost opportunities ($672,000, 9 deals) and open pipeline are excluded from all ROI calculations.
Paid-channel comparison reflects channels with a known, attributable spend. The podcast-sponsorship figures are drawn from the broader CRM record for that program.
A note on upside. These figures are a conservative, point-in-time view. Closed-won clients on monthly retainers continue to recognize revenue each month, so realized ROI compounds upward for the life of every active engagement. The success-based percentage the client earns on funding won for its own customers is left out entirely, so the return shown should be read as a floor, not a ceiling.
SetWize · Business Development
Case Study · A GovTech Company · Sep 2025 – Jun 2026 · Figures as of June 10, 2026